DALLAS CHAPTER DINNER - Jan. 20, 2016

January 20, 2016 at 5:00 PM
Pre-Paid (Member): $80.00
Pre-Paid (Non-Member): $85.00
Pay at the Door (Member): $90.00
Pay at the Door (Non-Member): $95.00


Registration: 5:00 pm

Networking and Cocktail Hour: 5:00pm – 6:00pm

Presentation & Discussion: 6:00pm – 8:00pm

 

.5 Hours of CLE Credit and .5 Ethics Hours has been approved by the Texas State Bar.

Course No. 901341587



Topic

Effective Marketing for Lawyers and Experts

Join the Dallas Chapter for dinner, networking, and an evening presentation by Rosalie Hamilton and Pat Rafferty on marketing for both expert witnesses and attorneys.   Topics to be discussed include:

  • The evolution of websites and SEO (Search Engine Optimization)
  • Advertising rules for attorneys and precautions for expert witnesses
  • Image and social media
  • Advertising and directory listings
  • Ethics, integrity and quality of work


Speaker(s)

The leading authority on expert witness marketing and founder of Expert Communications, Rosalie Hamilton provides customized marketing plans and consulting and coaching to individual experts and firms.  

 

More than twenty years of marketing, management, sales, training and publishing, the last period of employment as Director of Expert Witness Marketing for Texas Lawyer (newspaper) and Coordinator of the National Law Journal (now American Lawyer) Expert Witness Directories, provided the background for her book, The Expert Witness Marketing Book, the seminal publication in the field.

 

Rosalie is a prolific writer, contributing to expert witness directories, newsletters and newspapers, and professional journals.  She is a popular speaker at conferences for such organizations as the American Society of Appraisers, NACVA, the Forensic Accounting Conference at Florida Atlantic University, SEAK, American Board of Vocational Experts, Appraisal Institute, Acoustical Society of America, Equipment Appraisers Association, and Forensic Expert Witness Association.

 

 

Pat Rafferty of Androvett Legal Media & Marketing has more than 20 years of legal marketing experience, assisting law firms in heightening awareness and building a positive professional image. As the agency’s director of marketing and advertising for the past 10 years, Pat helps clients establish a distinct identity in the minds of the legal community, targeted industries and the public. He is responsible for directing and implementing advertising strategies for clients through the effective use of print, online, electronic and multimedia advertising.

 

Branding and positioning of a law firm is essential in building one’s reputation, attracting clients and delivering solutions to their problems. It also plays an important role in the recruitment of the best and brightest legal talent.

 

Before joining Androvett, Pat was the director of advertising for Texas Lawyer newspaper, where he managed the advertising sales team and consulted with law firms and litigation support companies. He was with Texas Lawyer/ALM for 12 years, and his knowledge and understanding of the inner-workings of law firms allow him to construct sound marketing plans and implement effective advertising campaigns.

 

Pat is a member of the Advertising Review Committee for the State Bar of Texas, a member of the Legal Marketing Association (LMA) and member of AAF Dallas (Dallas Ad League). Click here to learn more about his observations on how lawyer advertising has changed since the 1990s.

 




Location

Park City Club - Dallas
5956 Sherry Lane #1700
Dallas, TX 75225

Phone: (214) 373-0756
Website: http://www.parkcityclub.net/


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