NORTHERN CALIFORNIA CHAPTER DINNER - July 7, 2015

July 07, 2015 at 6:00 PM PDT
Pre-Paid (Member): $50.00
Pre-Paid (Non-Member): $60.00
Pay at the Door (Member): $60.00
Pay at the Door (Non-Member): $60.00


Join us for our annual joint meeting with the Bay Area Legal Nurse Consultants.



Topic

How to Become a Visible Expert in Your Industry with Online Marketing 

Developing a online reputation as an expert in your industry can raise your business’s profile; help you attract customers, partners and employees, and even enable you to charge more for your services. Creating a marketing strategy that successfully incorporates digital media and technology is essential for promoting your brand of services and expert credibility to the masses in our digital age of business. The challenges of today's quickly evolving digital landscape and shifting consumer behaviorism can be difficult to keep up with, leaving many consultants overwhelmed by the many options and intricacies in online marketing tools and platforms that they fail to document what they're trying to achieve, how they will get it done, and what measures will prove success.

In this presentation, we'll share key components to help your business create an online marketing strategy that builds brand recognition, credibility and authority within your industry. Walk away with practical insights and strategic guidance to identify the most effective ways to immediately incorporate digital touchpoints and tactics that will build MOMENTUM into your business' marketing approach and position yourself as an industry expert. 

 

What Will You Learn?

 

At the end of this presentation, you will know:

+ How to market your qualifications and experience as an industry authority

+ What online platforms and social channels you need to be using

+ Why you need to publish content to be viewed as an expert and how to do it

+ How to stay up-to-date with technology and focused on your marketing goals 



Speaker(s)

Sabrina Franklin is a digital marketing strategist, educator and professional speaker, specializing in helping businesses develop their unique brand positioning and core messaging with go-to-market strategy, corporate training and social media management. Actively immersed in the evolution of online marketing since 2005, Sabrina has helped businesses of all shapes and sizes better connect with their customers via social media and digital marketing channels.


As Principal Strategist at Momentum Marketing, Sabrina works with her clients to create a customized marketing program that promotes brand awareness, leverages customer engagement and creates an online community of business connections that make a company more profitable and successful. 




Location

Basque Cultural Center
599 Railroad Avenue
South San Francisco, CA 94080

Phone: 650-583-8091
Website: http://www.basqueculturalcenter.com/



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