April 15, 2015 at 11:30 AM
Pre-Paid (Member): $35.00
Pre-Paid (Non-Member): $40.00
Pay at the Door (Member): $45.00
Pay at the Door (Non-Member): $45.00


Business Development Strategies to Grow Your Client Base

Join the Arizona Chapter for a special presentation by Lisa Bormaster Fontes, Advertising Manager of the State Bar of Arizona. 

Lisa will discuss a number of strategies to effective gain and retain clients. Topics will include:

  • Networking and Building Meaningful Relationships with Prospective Clients and Referral Sources
  • Participatin in & Presenting at Events to Develop and Maintain Visibility with Your Target Audience
  • Using the Media to Communicate Your Value to Your Market

Attend this meeting to sharpen your business development skills and to network with your fellow expert witnesses and attorneys.


We will have a Drawing for a One Hour Consulting Session with Lisa. A $175.00 Value!


Lisa Bormaster Fontes, Arizona State Bar Association

Lisa is an expert in generating results in business-to-business marketing and advertising. Her career spans 30 years in advertising, media sales and management, and business operations.

During her two decades with American City Business Journals, she achieved record revenue and profit growth as advertising director and president/publisher of business journals in several cities across the U.S. 

Currently, Lisa is responsible for developing, implementing and managing the State Bar of Arizona's strategic multi-media sales and marketing program, to help vendors connect with attorneys in person, online and in print through the State Bar's website, publications and events. 

Lisa is often a featured speaker on advertising and marketing topics, including ‘Marketing Principles that Matter,’ where she discusses the most effective approach to marketing and advertising strategy and outlines key principles of marketing and advertising that drive better results from a company’s marketing investments and activities. 

Prior to joining the State Bar, Lisa held a 19-year career with American City Business Journals, a private company publishing business journals in 40 cities. 


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